The New York Consulting Group | NYCG | Consulting and Training in North America, the Middle East, and North Africa


Unmatched expertise.

The New York Consulting Group

Founded in 2017 in New York and Kuwait, NYCG is a new innovative idea in motion. How can companies in the Middle East and North Africa tap into critically needed expertise when it matters most? The New York Consulting Group brings together renowned experts and thought leaders that work with the world's largest and most progressive companies—and provides access to the latest disruptive technologies, ideas and strategies to the MENA region. NYCG also provides unprecedented access to North American and European corporate executives and guest experts that can bring the latest real-world strategies and case studies to bear on your business. Plus, the New York Consulting Group brings local expertise to help ensure successful regional understanding and implementation of new ideas and strategies.


Get in touch.

We recognize the future can be daunting, and most companies are struggling to keep up. We can help. Reach out for a brief consultation and let's talk about ideas and strategies to catch you up, then put you ahead.







Steve Brazell

Steve Brazell is one of America’s most sought-after Brand Strategists and Reputation Crisis Mangers.

In an over-crowded and hyper-competitive world, Steve is an Agent of Clarity; helping brands focus, and tell a sharper and more compelling brand story.

Headquartered in New York City, Steve founded the Competition Removal Firm Hitman Inc 25 years ago, and works with leading global brands and celebrities such as: IBM, Intel, Kevin Costner, Keyshawn Johnson, Fitness Magazine, Time Inc., Microsoft, Warner Brothers, and Walt Disney.

Steve is the author of “Clear! The simple guide to keeping your business alive and kicking,” and “Break Through the Cash Ceiling” in Men’s Health magazine. He is the developer of Limelight, the worlds first patent-pending online brand builder, and Whetstone, the first branding engine built for the Department of Defense. Steve was named one of Esquire’s 45 Under 45 Professional Men, is fluent in Japanese, and an avid student of body language, human behavior, and the martial arts.

As time allows, Steve presents to professional groups on Brand Strategy and the Art of Persuasion. He has been rated in the top 1% of speakers and listed as “most thought-provoking” and “most life-changing.”

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Diana Ikki

Diana Ikki is a Leadership Consultant & Trainer with over a decade of experience. Her methodology focuses on experiential learning techniques that allow participants to apply the tools and techniques needed not only to develop their professional skills but to also tap into the core competencies required for their personal development and in turn give their organizations a higher return on investment. Diana has also taught as several Kuwaiti Universities at both an undergraduate and graduate level.

Diana has provided consulting services and trained a variety of leadership and soft skills courses delivered to leaders at: Petrochemical Industries Company, Boubyan Bank, Warba Bank, Al Hamra, The Avenues, Gulf University of Science & technology, The American University of Kuwait, Gulf Insurance Company, National Bank of Kuwait, Alghanim Industries,, Al-Anjeri Group, KNPC, Shamal AL-Zour, Jumeirah, and the Al-Babtain Group.





Othman Ayman Boodai

Othman Boodai is a successful Kuwaiti entrepreneur and the COO of Rawasi, a family business group on Kuwait's investment sector. Established in 1986, Rawasi manages multiple companies under it's umbrella and is a shareholder in key companies listed on the Kuwait Stock Exchange. Mr. Boodai's responsibilities include exploring new promising opportunities and strategic investments. His value-based and results oriented approach to business, helps provide unique insights and strategies for companies looking to grow in challenging markets. Othman was the winner of the Injaz Youth Company Competition, and speaks on motivation and success.




John Asher

John is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs. He is the #1 rated Vistage Speaker on sales and was awarded the Vistage Lifetime Speaker Achievement Award.

In 1998, he co-founded a sales advisory services practice that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.

John is the author of numerous sales training manuals and “Doing Business with the West, published in China in 2012.